On Aug. 12, Taylor Swift announced her 12th original studio album, The Life of a Showgirl and a sparkly orange era on her website.

More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to celebrate TS12.

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

With Taylor Swift, a new album unveils a new “era,” and a new era dictates a new costume. This time, she embodies the dazzling spirit of a Las Vegas dancer for her upcoming album “The Life of a Showgirl.

Taylor Swift's new album announcement has everybody seeing orange. She dropped the news in a swirl of a bright orange hue she calls Portofino Orange Glitter.

Taylor Swift just announced her 12th album, The Life of a Showgirl, and fans think they’ve already spotted the first lyrics from the new era. Can Taylor Swift really hint at something three years in advance? As fans unpack the announcement of her 12th album, all signs might be pointing to yes.

The pop superstar Taylor Swift is fully embracing sex appeal less than a decade after she started using curse words in her music.

Taylor Swift is back, baby. The pop star revealed the title of her 12th studio album on Aug. 12, and this is what the writers and editors at PEOPLE have to say about its new orange aesthetic.

The 14-time Grammy winner unveiled her forthcoming album, 'The Life of a Showgirl,' on Travis and Jason Kelce's 'New Heights' podcast on Aug. 13

Kansas City Chiefs principal owner Clark Hunt told Pat McAfee about Taylor Swift's effect on the Chiefs' fandom in recent years.