Geneco has concluded its agency review with the appointment of W Communications as its public relations agency and The M ...

Gardenia Singapore is celebrating the nation’s 60th birthday with new product launches and a wave of nostalgic activations.

BOSS Fragrances is turning fragrance into flavour with a new collaboration at Southeast Asia’s first scent-inspired cocktail ...

To mark World Lung Cancer Day, Johnson & Johnson (J&J) has launched “The 3rd opinion” across Asia Pacific. A campaign that aims to empower patients to play a more active role in their treatment ...

Helen Lee has stepped down from her role at LinkedIn Singapore, where she led agency partnership and development for the past ...

Alliance Bank stole the spotlight at this year’s Marketing Events Awards, taking home the coveted Event Marketer of the Year ...

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ...

APAC travellers are excited about AI’s role in travel, according to Booking.com’s inaugural "Global AI sentiment report", ...

The future of retail media in Southeast Asia lies in unified platforms that can activate across all channels – from in-store audio and screens to loyalty apps and full-funnel campaigns across on-site ...

American rapper Kendrick Lamar and longtime collaborator Dave Free have officially launched Project3 Agency, a global ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Changi Airport turned a stopover into a spectacle with its recent social-first activation, “The week-long layover”, featuring ...