Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...
YouTube is officially bigger on TV than it is on mobile and desktop, Variety reports. According to CEO Neal Mohan, TV is now ...
MMM is being promoted as an easy-to-use solution for signal loss. But that couldn’t be further from the truth, says INCRMNTAL ...
The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment.
Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemisms makes marketing for sports gambling a ...
Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad ...
Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...
“We shared that when we feel advertising is big enough, we’ll break it out,” responded CEO David Baszucki. Roblox has ...
The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad ...
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