Cam Newton shares the hard truth about NIL, fame, and financial maturity in college sports. His warning? The money’s real, ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Faizon Brandon's apparent deal for $1.2 million over two years is the outlier among NIL deals for North Carolina high school ...

On Tuesday, Texas Tech general manager James Blanchard put the rest of the college football world on notice. If beating out ...

Former collegiate softball star, Jennie Finch, reflects on NIL deals, team dynamics, and how college sports have evolved with ...

D1 power schools, the University of Iowa, University of Kentucky, University of North Carolina, University of Southern ...

The changes come one day after the College Sports Commission announced new guidance for third-party NIL deals, allowing ...

The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

The new agency vetting name, image and likeness deals in college sports reached an agreement Thursday that relaxes standards ...

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being one of the best players in the Missouri Valley Conference at Southern ...

For a few months last fall, the Texas Tech Red Raiders were like kids in a candy store. They wanted everything, threw everything in their basket at check-out, a ...

One Baton Rouge business that has been active in the NIL space is Mercedes-Benz of Baton Rouge. The dealership has in recent ...