Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they ...

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

Aiming for a little kickback, you end up perusing all the good movies on Prime Video, intent on finding just the right one, ...

A new report claims that Amazon is increasing the amount of time you'll have to spend watching ads on Prime Video.

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

These Prime Video movies are among the best titles to check out this holiday weekend. One of our picks is a Kevin Costner ...