McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break ...

Dangling bonuses of up to $50,000, federal officials are launching a massive recruitment campaign to hire more than 14,000 ...

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny ...

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Sweeney’s “great jeans” ad was intended to celebrate the clothing company’s flattering cuts. Now critics have accused her, ...

Success in marketing campaigns begins in advance of launch day. To get the maximum return, remember to focus on your story, take the time to plan and consistently build your audience well before ...

Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.