Nebraska becomes the first college program to display on-field corporate logos, marking a new NIL era in sports.

Gilbert “Berner” Milam Jr. never thought the University of Southern California would say yes. When the founder and CEO of the cannabis brand Cookies first heard his business team was trying to sign a ...

After a blowout victory for the Texas Longhorns in Ann Arbor against the Michigan Wolverines, a few players took matters into ...

The Commanders are getting more requests to go back to the Redskins name. Should they embrace their past or look to the ...

The NHL shared new details about the March 1 outdoor game between the Blue Jackets and Red Wings, including ticket info for ...

Walmart and Tyson Foods will have their logos displayed on each of the 25-yard lines at all Arkansas football games this fall ...

Ever since the NCAA okayed on-field logo sponsorships earlier this summer ... student-athletes, college sports, and our local communities. By investing in college education and athletic programs ...

After the win, the Longhorns celebrated accordingly. Video emerged postgame of Texas linebacker David Gbenda triumphantly ...

Bentonville-based Walmart and Springdale-based Tyson Foods will have one logo apiece on the field, at each 25-yard line. The ...

It’s officially football season, and if you’re like us, you’re ready for tailgates, game days and cheering on your favorite ...

The University of Arkansas, in coordination with Learfield’s Razorback Sports Properties, is proud to announce a landmark sponsorship extension with Tyson Foods and Walmart.