The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Thus, analyzing the strengths and weaknesses of competitors would let you avoid repetition mistakes and find innovation ...

Max Verstappen has praised Red Bull’s decision to promote his race engineer, Gianpiero Lambiase to the head of racing.

Residents and business leaders participated in dialogue about how their shared vision of breathing new life into the area downtown is possibly hindered by how people view it.

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

These films had little to no marketing but still garnered millions of views. Netflix's "watercooler" strategy relies on its ...

In addition, Nothing's founder, Carl Pei, announced the company plans to add AI features to the Nothing Phone 3. Nothing ...

Officials with Hattiesburg Public Schools accepted a $78,000 settlement following a class action lawsuit against Juul and Altria earlier this year. According to ...

Audacy has entered into a new partnership with SPARC Media Hub, selecting the company as its preferred promotional workflow ...

Here are six transformative trends that I see shaping the future of B2B GTM strategies over the next few years.

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

Drew Brown, Visit Buffalo Niagara's director of media content and strategy, and Kate Scaduto, marketing and social media ...