AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Simplicity in pricing, not complexity, is what leads to profitable growth for software companies. Rather than focusing on minute differences between prospect groups, software leaders should look for ...

Event Budgets are on the Rise. 74% of Fortune 1000 marketers expect to increase experiential marketing spending in 2025. Event Attendees are all-in on Events. 56% of attendees will show up at more ...

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

That line will echo through the movie, a stimulating discussion of religion that emerges from a horror movie wrapper. Despite ...

This is the first retail deal for Spectrum, a nonprofit business that aims to empower adults on the autism spectrum through ...

From September 1998 through June 2017, it was a Top 40 station branded as "Mix 96.1." For the last 7 1/2 years, the FM has ...

Newport Beach native Mari Fassett used Amazon and Costco to test her new product, which is sold at 700 stores nationwide.

Rivalry within the industry forces companies to seek more efficient marketing strategies while maintaining decent customer ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

This approach enhances content discovery, builds trust and fosters a community where authenticity thrives," said Sunder Balasubramanian, Myntra's chief marketing officer. The executive told Mint ...