This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have had for many years with our valued partner”

The deal with the IOC also includes technical and advertising support surrounding the games.

Comcast is paying $3 billion to extend its Olympics rights deal through 2036. The renewal with the International Olympic Committee will give two more Olympic Games to NBCUniversal, including the 2034 Winter Olympics in Salt Lake City/Utah and the Summer Games in a city to be determined.

Comcast has struck a $3 billion deal with the International Olympic Committee that will extend NBCUniversal and Peacock's rights to the games through 2036. The extension, which covers the 2034 Winter Olympics in Salt Lake City,