2025 Will See Retail Media Networks Launch A Charm Offensive
As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.
Warner Bros. Discovery says it will beef up ads on its Max streaming service
Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.
How Neon Flipped Movie Marketing on Its Head to Make ‘Longlegs’ the Indie Hit of the Year
A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...
Retail Dive3d
Best Buy pushes tech in holiday ad series
The campaign features the retailer’s new hologram spokesperson, “Gram,” and addresses common problems like finding the ...
The News Letter3d
The best portable power station deals so far for Black Friday 2024
Consumer technology writer Gareth Butterfield has tested dozens of portable power stations - and it’s time to find some big savings on the key brands ...
St. Louis Post-Dispatch4d
A TV as big as a bed? With the holidays approaching, stores stock more supersize sets
Television screens are now full of retailers’ Christmas ad campaigns as the all-important ‘Golden Quarter ... Forget the ...
NBC4 Columbus5d
How Dublin could redevelop outdated Metro Center district
The city of Dublin has unveiled the latest plans to redevelop Metro Center, a 210-acre office district built in the 1970s, into a mixed-use neighborhood. The ...