As part of this showdown, agencies will get a chance to trade pitches for pins, leave the deadlines behind, and come together ...

We decode how Big Tech's aggressive AI partnerships, meant to secure dominance, are instead triggering an antitrust backlash ...

The campaign used pre-shot visuals to create an interactive experience that extended the moviegoing event into branded territory.

The tool is integrated within Adobe Express and features a suite of tools designed to ease the ad creation process.

The new feature allows users to apply pre-set AI filters that can dramatically transform 10-second video clips, altering the ...

The paper also criticised current model efficiency, reporting that reasoning systems expended unnecessary computing effort on ...

According to the findings, nearly 80% of respondents said they discover new products through social media, with 96% of those interactions occurring on Meta-owned platforms, including Facebook and ...

The campaign, featuring actor Jackie Shroff, targets Gen Z consumers and reflects the brand’s attempt to engage with everyday decision-making fatigue.

With Father's Day around the corner, experts speak on how modern advertising is rewriting dads in ads, one script at a time. But are brands truly listening to what fathers feel and do dads in ads ...

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

The figure, which Altman presented without citing a specific source, was shared as part of an attempt to contextualise the ...