As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.

Not On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

All the latest news, analysis and opinion on food and drink marketing.

To win in any market, brands need to do more than just exist – they must connect. Success comes from understanding the ...

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ...