CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically.

SEO - Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

Marketing Strategy - Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...