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With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland ...
This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
The results demonstrated that there was a brand uplift of 40% when ads were placed against “unsafe” content, compared with an ...
State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...
“Wear the damn shorts” was created by Havas London. The campaign follows research by Sweaty Betty, which found that only 16% ...
Three years ago, Adidas and FCB introduced Runner 321, a campaign that encouraged top marathons to reserve bib number 321 for ...
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile ...
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