The results demonstrated that there was a brand uplift of 40% when ads were placed against “unsafe” content, compared with an ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

“Wear the damn shorts” was created by Havas London. The campaign follows research by Sweaty Betty, which found that only 16% ...

Three years ago, Adidas and FCB introduced Runner 321, a campaign that encouraged top marathons to reserve bib number 321 for ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile ...

Articles written by Kirsty Hathaway ...

DoorDash, the largest takeaway app in the US, has made an cash offer to buy Deliveroo at a price of 180 pence per share. In a document seen by PMW, the UK-based delivery company confirmed it had ...

Nike’s latest OOH campaign, which was displayed as part of the London marathon on Sunday (27 April), is facing backlash for being “inappropriate” following Yom HaShoah last week (23-24 April). Nike is ...