The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most ...

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive ...

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In the U.S., ...