On The Way Media Agency's Abbas Al-Hazeem writes on the dynamically changing MENA media landscape and creativity.

Industry leaders evaluate the capabilities, limitations and optimal implementation of Google’s Search Max, as part of ongoing efforts to navigate an increasingly automated advertising landscape.

The announcement comes as Precise Communications looks to drive its next phase of growth and strengthen client partnerships.

Flowwow and Admitad reveal insights into how MENA consumers shop during Father's Day, with a focus on the UAE and KSA.

As of Day 4 at Cannes Lions, the MENA region has surpassed its tally of 22 trophies in 2024 to claim 25 trophies at Cannes ...

The Gold Young Lions was awarded for a campaign which tasked entrants with encouraging city mayors to rewild urban spaces for ...

PUMA's Mostro is back with an immersive activation and an urban-style influencer campaign in the Middle East. PUMA Middle ...

This year’s Cannes Lions MENA winners include work from the UAE, Saudi Arabia, and, for the first time, Jordan.

Global live entertainment was no longer testing the waters in the Middle East. With major international live events coming to ...

The first operational takeover from MMG's partnership with WIldstone includes four large-format digital screens in one of ...

SRMG Labs has won Gold and Silver Lions at the Cannes Lions International Festival of Creativity 2025. The awards were given ...

The LEGO Group reimagines Father’s Day in the UAE with “Build It With Him,” a campaign championing play, connection, and ...