How about naming a bespoke hypercar after the founder’s favorite horse? Sounds wild, eh? And how about making it one of one?

When you’re buying a new car, you usually have a long list of options to choose from. If you’re buying a new Bugatti, however ...

The Brouillard, named after Ettore Bugatti's favorite horse, is the first product from the brand's exclusive Programme ...

Say Hello To The Bugatti Brouillard. Bugatti is not struggling financially. Its order books are full, and with fewer than a ...

Bugatti revives coachbuilding and the W16's legacy with Programme Solitaire, the company's new customization suite; no more ...

Bugatti announced a new one-off service called Programme Solitaire. Its first car, the Brouillard, will make its public debut ...

As for the price, Bugatti hasn’t revealed an exact figure. But it seems likely than the one-off Brouillard will take the crown as the most expensive new Bugatti of all time, comfortably surpassing the ...

Bugatti has unveiled the Programme Solitaire, an ultra-exclusive offering designed to craft truly bespoke, one-of-one vehicles that combine ...

"On August 7th, Bugatti unveils the latest chapter in this long lineage of bespoke masterpieces, revealing both a new ...

Bugatti has unveiled the Brouillard, a fully bespoke $30 million hypercar created under its new Programme Solitaire. Built on ...

Commissioned by a prolific Bugatti collector, the Brouillard has custom bodywork, green tartan upholstery and horses all over ...

French hyper-luxury automaker Bugatti has unveiled a one-off creation called the Brouillard, a coupé named after founder ...