Hours after the Thunder pulled off a fourth-quarter comeback against the Indiana Pacers to win Game 4 of the NBA Finals, they hopped off the plane in Oklahoma City. When they arrived, throngs of fans were waiting for them despite the fact it was in the wee hours of Saturday morning.

With the series tied 2-2 and returning to OKC, the former Laker and oldest Thunder player knows he doesn’t have to be a superhero against the Indiana Pacers.

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.