Jony Ive, the famed designer who joined Steve Jobs to develop Apple’s most popular products, will now curate new devices for OpenAI after his startup was acquired by Sam Altman’s firm earlier this week,

Hours after Sam Altman and Jony Ive announced that OpenAI was buying Ive’s company on Wednesday, io, in an all-stock transaction valued at $6.5 billion, Investors were happy about the hefty returns they got from the sale of io to OpenAI.

Well-funded and big-name partnerships often end in failure. And ex-Apple employees don’t have a great record of success.

OpenAI is making a big bet in purchasing Jony Ive’s nascent startup, but it’s a deal reminiscent of some made by Mark Zuckerberg.

Discover how Sam Altman and Jony Ive’s io is redefining AI with human-centered design. Learn how this bold venture is a collaboration between

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors)

OpenAI has fully acquired Io, a joint venture it cocreated last year with Jony Ive, the famed British designer behind the sleek industrial aesthetic that defined the iPhone and more than two decades of Apple products.