Retired NBA star Sebastian Telfair shoots down the rumor that Damian Lillard's ACL tear was due to the Adidas curse.

In the world that we live in today, we all need money to survive and be happy. Now we don’t need a lot of money to survive and be happy. We simply need enough t ...

The University of Tennessee will switch from Nike to Adidas in July 2026.

Golden State Warriors superstar guard Steph Curry has always been one to partake in multiple off-court events and activities. Curry is one of the most media-fri ...

Basketball’s biggest names are turning China’s millions of NBA fans into revenue streams via partnerships, merchandise drops, ...

James Harden Reveals He Doesn't Play NBA 2K; Discloses The Only Video Game He Plays originally appeared on Fadeaway World.

Los Angeles Clippers star James Harden puts himself into his own all-time starting five list along with four other previous ...

James Harden’s $200M Adidas deal was risky at the start—but it became one of the brand’s smartest investments.

James Harden’s offseason China tour turned into a memorable fan moment. The veteran guard pulled an incredible crowd at the Adidas store.

This NBA offseason has been out of the ordinary off the court as unexpected deals have altered the league. While The post “More Fans Than Clippers Game” – Internet Hilariously Reacts to James Harden’s ...

Adidas' events in China have attracted hordes of people this year, as the likes of James Harden and Jalen Williams have been ...