The HBO streaming video app became HBO Max when the company added Warner Bros movies and Turner TV shows. In the worst rebrand since Twitter became X, the company later dropped the unique and valuable HBO part of the name and kept the generic and worthless Max part.

HBO Max Rebrands Again and Sparks a Wave of Hilarious Memes originally appeared on Parade.

Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform formerly known as Twitter, is not letting it switch back to its ...

HBO continues to be one of the best streaming services available, with recent shows that have gotten the world talking, like The Last of Us, The White Lotus, Euphoria, and more. But between its brand name changes of HBO Go vs HBO Now vs HBO Max to Max,