May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

We’re not quite there yet, but it sure feels imminent.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...