May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

We’re not quite there yet, but it sure feels imminent.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...

All I’m saying is if HBO Max really wanted to play that card, they should have gotten Jude Law to reprise his character from ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...