Emhoff was one of the lawyers representing Taco Bell's former advertising agency in a chihuahua-centric legal battle that dragged on for over a decade, starting in the late '90s. The battle began ...

We can't quite explain it, but Taco Bell just feels like the '90s. This was the decade, after all, that saw the fast food ...

A great mascot can turn any old business into a corporate juggernaut if handled with care. Just look at Gritty of the ...

This Taco Bell ad, which featured a talking chihuahua in a surreal, psychedelic setting, was more confusing than appealing. The trippy visuals and the dog's attempt to hypnotize viewers into ...

The Big Cheez-It is coming back to Taco Bell. The Irvine-based fast food giant will resume serving Big Cheez-It menu items on Friday, Sept. 20, according to a news release. RELATED: Taco Bell gets ...

The big cheese is coming back to Taco Bell. The Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada will return to the fast-casual chain on Friday. Taco Bell initially released the items in ...

“Thanks to Taco Bell's efforts, we’re excited to officially move National Taco Day to the first Tuesday in October, creating ...

We’re pretty sure that Taco Bell Chihuahua originally encouraged us to order a Beef Gordita Supreme back in the 1990s. (And if that makes zero sense to you, ask your parents). The dish is a flatbread ...

Now Taco Tuesday is getting an annual home on the calendar with National Taco Day. Now, Taco Bell has teamed up with the National Day Calendar so that National Taco Day, which had been celebrated ...