As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging Gen Z engagement, AR innovation, and more.

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

Creator marketing is becoming more influential.” Kid Cudi (real name: Scott Mescudi) performed Wednesday night (May 6) in front of an invitation-only crowd of nearly 200 superfans and Snapchat ...

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

Armed with smartphones and entrepreneurial drive, four million Indians are turning content creation into full-blown careers.

Today, a marketing roundup of some tools, strategies, and stories that caught our eye: Snap has launched some new tools for marketers, including a “Say it in a Snap” brand […] ...