It's sometimes said that people buy products they don't really need, with money they don't really have, to impress people ...

Does this oft-maligned human behavior offering us anything other than the opportunity to show off? Here's what the research says.

We have all heard the advice to live within your means. Unfortunately, too many people are influenced by social media to live ...

“You don't see many places that are honest about the fact that that's how they operate.” The act of consuming — be it ...

Charles Darwin was stumped by peacocks. According to his theory of evolution, some creatures were better equipped to survive in their particular environment tha ...

Hence, consumer priorities have shifted from conspicuous consumption to conscious consumption. “People are becoming a lot more critical,” she said, noting that consumers are placing value on ...

This philosophy challenges the conventional mindset that associates wealth with conspicuous consumption. Instead, Cardone sees true affluence as the ability to afford luxury items without depleting ...

From the moment the Yankees traded for free agent-in-waiting Juan Soto in early December of last year, media speculation began to run wild on where he might next play and for how much after his one ...