Ad-Averse: Gen Z is bombarded with advertising messages on a daily basis. They have developed a strong aversion to traditional advertising tactics, such as intrusive pop-up ads, sponsored content that ...

First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

Almost no corner of the YouTube experience is devoid of ads. They'll now appear when users take breaks from watching content on the video-centric site.

The new ads aren’t just showing up on the website. Ads also pop up when you pause videos on the YouTube mobile app, according ...

YouTube is rolling out Pause ads, which pop up when you pause a video, taking a page from cable TV formats. The ad appears on ...

Unsurprisingly, the opposite is also true: people find general display and mass-targeted pop-up ads annoying. These kinds of ads are so annoying they will often lead to people leaving a website.

The company that most likely determines which ads you get, and how much an advertiser paid to get on your screen, is Google. In fact, the Justice Department and a coalition of states say Google's ...

The Democratic National Committee released Swift-inspired billboards in New York City’s Times Square and Las Vegas.

Remember when you could read an online article or watch YouTube without any ads popping up? It seems like we can’t avoid them anywhere on the internet. If you’re tired of unwarranted pop-ups ...

Screenshots taken from ads produced by pro-sports betting and anti-sports betting political action committees. JEFFERSON CITY — The fight over bringing sports betting to Missouri is heating up ...

YouTube introduces a new feature called Pause Ads that aims to engage viewers during these moments. Heres what you need to ...

Google’s ad tech monopoly case to be decided by the US District Judge US District Judge Leonie Brinkema ruled in favour of Google, noting that the amount came from calculations by the DOJ's own ...