Advertising agencies’ ability to work more efficiently because of AI may upend the way those agencies make money. Agencies have long billed marketers by the number of hours their employees ...

Consumers are wary of AI-generated ads, finding them inauthentic. Learn why blending AI with a human touch is key for retail marketing success.

I gave Apple Vision Pro goggles a try not long ago. I was eager to experience another of the new technologies expected to power the future of media and marketing. This gadget allows us to navigate ...

"I think this movie does a good job of showing how AI could go ... The multi-hyphenate has experienced the exploitative side ...

How did these disclaimers affect how people saw these ads? Brennen: Well, we saw AI labels hurt candidates ... party or of nonpartisan candidates, but not necessarily members of the opposite ...

Google promised advertisers that its AI plans would not bar them from reaching potential customers, and the tech giant has delivered with the addition of advertising to the AI Overviews feature in ...

On Thursday, the tech giant announced that its AI-generated search summaries will now begin to show ads above ... The move is all well and good for the company's investors. But for others ...

Search Engine Land » PPC » Google Ad spend grows despite AI changes Chat with SearchBot ... digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies ...

In the third quarter alone, AI ... ad spenders, splurging 200 million yuan and 150 million yuan, respectively, on AI products in the third quarter. ByteDance declined to comment. Moonshot AI did ...

That's why one viral public service ad is using them as a warning sign. "This election bad actors are going to use AI to trick you into not voting," the ad says. "Do not fall for it. This threat ...

Not all generative AI marketing efforts are created equal, however. Toys R Us received backlash for releasing what it claimed was the first brand film to use OpenAI’s text-to-video tool Sora while ...