Instagram is reportedly planning to launch Reels as a standalone app. The move is part of Project Ray, aiming to improve recommendations in the US. This comes as TikTok faces pressure from the Trump administration to sell its US operations.

Instagram last month announced Edits, a new video editor app for mobile platforms that aims to compete with CapCut

Instagram reportedly thinks sticking Reels in a separate app will remedy the sting of losing TikTok, but it may just leave us with two dying apps instead of one.

A new report from The Information suggests that Meta is taking an even bolder step by planning to spin off Reels into a standalone app. Instagram's head, Adam Mosseri, reportedly informed employees about the initiative,

The Information received information from an anonymous source who overheard Instagram head Adam Mosseri floating the idea with staff earlier this week. According to the publication, the Reels app would be part of a Meta initiative code-named Project Ray,

Instagram may be considering spinning off its Reels feature into a standalone app. The company's head, Adam Mosseri, was reportedly overheard discussing the idea with employees as part of a broader strategy to better compete with TikTok,

Instagram could be changing how you view your short-form vertical videos as it looks to benefit from the potential TikTok ban in the U.S.

Every social media service wants a chunk of TikTok's US customers. Meta - the Chinese-owned service's biggest rival - is fighting that battle on several fronts.

Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, citing a person who heard the remarks.

Meta introduced Lasso as a rival to TikTok, but the app struggled to attract users and was discontinued after two years.

Instagram is exploring a standalone Reels app as TikTok’s US future hangs in the balance, signalling a new push in short-form video competition and innovation.