Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer cookout ...

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...