Geneco has concluded its agency review with the appointment of W Communications as its public relations agency and The M ...

BOSS Fragrances is turning fragrance into flavour with a new collaboration at Southeast Asia’s first scent-inspired cocktail ...

Gardenia Singapore is celebrating the nation’s 60th birthday with new product launches and a wave of nostalgic activations.

Helen Lee has stepped down from her role at LinkedIn Singapore, where she led agency partnership and development for the past ...

To mark World Lung Cancer Day, Johnson & Johnson (J&J) has launched “The 3rd opinion” across Asia Pacific. A campaign that aims to empower patients to play a more active role in their treatment ...

Alliance Bank stole the spotlight at this year’s Marketing Events Awards, taking home the coveted Event Marketer of the Year ...

APAC travellers are excited about AI’s role in travel, according to Booking.com’s inaugural "Global AI sentiment report", ...

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ...

Changi Airport turned a stopover into a spectacle with its recent social-first activation, “The week-long layover”, featuring ...

Singapore’s fast pace means even breaks often feel rushed. As such, KITKAT is teaming up with cult-favourite collectible ...

PUMA has appointed Gabriel Yap (pictured) as its new senior director of marketing for Southeast Asia (SEA). Yap, who most ...

Digimetrics was never about replacing marketers. It’s about enhancing them. It gives every strategist the power to think ...