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Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...
By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...
With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...
As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.
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As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...
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Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces ...
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Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.