News

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split
Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...
Observer1h
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
Bounding Into Comics1d
Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move
Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.
Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...
Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads
A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...
Warner Bros. Discovery Wants to Connect Advertisers With Its Biggest Franchises
The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...
Warner Bros. Discovery shares climb as CNN parent weighs splitting off cable assets: report
The company missed first-quarter revenue estimates and posted a larger-than-expected loss due to a sluggish box office ...