These are still the strongest use cases for HTML sitemaps, just like in the ‘90s, way before Google started using links for indexing and ranking and long before XML sitemaps were introduced.

Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences. HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals.

Mueller’s Plea To Website Owners Mueller concludes the video with a plea to website owners to use semantic HTML even though it’s not a direct ranking factor. “Please use semantic HTML.