Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Advertising - A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Most marketers say it takes between one and six hours, on average, to create a piece of content. Check out what types of content they create most - and the frequency of content creation.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

SEO - Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

CMOs and chief human resources officers have the shortest average tenures among C-suite executives at large US companies. For more, including industry-specific info, see the study findings.

Loyalty rewards programs increase customer engagement and retention. Here is a 5-step loyalty program promotion process that leads to fiercely loyal customers.

Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real ...

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.