Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out ...

Nassau County celebrated the 25th anniversary of a local law firm’s historic win that killed tobacco advertising, secured ...

“Nobody likes advertising,” says John Deighton, a Harvard business professor who has studied the economic benefits of microtargeting. “They just like what they get for free as a result of it.” ...

Advertising aims to drive immediate actions or responses, such as purchases, leads and subscriptions. Its primary focus is driving sales, whether through retail, online or phone channels.

Advertising is one of the components of marketing, but there are many more. The term marketing can include public relations, events, social media, direct mail, email and advertising.

Advertising vs. Propaganda. Advertising encourages your desire for consumer goods, services and ideas using suggestive images and captions. However, the motivation to buy what is advertised may ...

Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. When developing an advertising budget, the amount spent on these other ...

Enthusiasm came gradually. In 2017, when the advertising group Publicis introduced Marcel, an A.I. business assistant, its peers responded with what it described as “outrage, jest and negativity.” ...

In 2020 mobile advertising accounted for an approximately 70% share of all internet advertising revenues. In other words, $7 out of every $10 spent on advertising went to mobile ads.

Advertising has become a “very complex, sprawling marketplace,” with agencies grouped under large holding companies like Interpublic Group, Publicis Groupe and WPP, Mr. Pattisall said.

We found 18 examples of false advertising scandals that have rocked big brands — some are still ongoing and not all companies have had to pay up, but each dealt with a fair amount of negative ...