No more bus tours for China's rich millennials — they're seeing the world on their own
Younger Chinese consumers are looking for more immersive, meaningful travel experiences that let them escape the hustle ...
Business Insider1y
China's richest people are leaning hard into quiet luxury, wielding stealth wealth like a weapon and scorning their flashy, label-chasing peers
Fashion houses from Burberry to Dior are also doubling down on their efforts to cash in. But the face of China's rich is changing. Gone are the flashy logos you can spot from a mile away.