Sales promotion tools effective in the United States may create unwanted surprises when used in other countries, because of cultural, regulatory and legal differences.

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

ChatGPT is an excellent marketing tool — or can be, if you use the right set of prompts. As with writing, it requires knowing in which specific ways to prompt the model so that it understands ...

We list the best content marketing tools, to make it simple and easy to increase sales online. Whether it's business to business (B2B) or business to consumer (B2C), the content of your website ...

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three ...

HubSpot, launched in 2006, has succeeded on the strength of its social media and digital marketing tools, as well as a customer relationship management (CRM) software platform, Smart CRM, designed ...

Sales Tools Your sales team doesn’t have to go it alone — there are helpful sales tools that can make their jobs easier. Platforms like CRM software can track interactions with leads and customers, ...

Customer case studies provide potential customers with insight into how another company benefited from your solution/product/service. This type of tool provides credence to your capabilities as well ...