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Asda has George, there's Tu at Sainsbury's, F&F at Tesco, and Nutmeg at Morrisons. As a fashion editor, I'm privy to all the latest trends and I'm always amazed at how fast these brands can pick ...

It comes after Sainsbury's scaled back its Aldi Price Match scheme, eliminating 75 products from the line-up. Grocer Magazine reports that the number of items included in this cost-saving ...