Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

The digital product marketing evolution in Asia Pacific has undergone significant transformation, from static web pages to AI ...

Vincent Noyer, director of product marketing at LYNX Technik, tells TVBEurope how remaining engaged and proactive leads to ...

Anna Maikova is a distinguished product marketing specialist with experience in promoting complex technological solutions. She has been leading product marketing at Gan.AI, a company specializing ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

The modern digital market forces brands to deploy innovative means that attract marketplace viewers. The rising popularity ...

Learn how to spot truly sustainable products and avoid misleading eco-claims. Get the facts on genuine sustainability vs.

Avoid these common issues when launching a new product. Maximize your marketing impact and ensure your efforts resonate with ...

AWS CEO Andy Jassy wished him well, but a lawsuit quickly followed. Amazon Web Services is suing a former product marketing leader on a claim of violating a non-compete agreement by taking ...

In this role, she will be responsible for leading the company's product strategy, brand development, and marketing initiatives. She will report to Jared Maloof, CEO of Standard Wellness.

jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and maintain brand loyalty, including monitoring buying trends, analyzing ...