The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

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Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

The move also signals Mattels broader ambitions in the AI and tech-enabled toy market, as it competes with other major ...