The Verge reports that YouTube is rolling out advertisements that show up when you pause videos, continuing experiments that the company started a year ago. A YouTube representative confirmed that the practice will now become commonplace “as we’ve seen both strong advertiser and strong viewer response.”

YouTube has confirmed that it will be rolling out pause ads on the platform, meaning users will have to sit through even more ads than before.

First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

Almost no corner of the YouTube experience is devoid of ads. They'll now appear when users take breaks from watching content on the video-centric site.

Google is bringing more ads to YouTube, as you'll see them when you pause video playback - here's why that's not a bad idea.

It’s been nearly six years since we warned you that ads were coming for your pause button and 18 months since Google revealed that YouTube would serve them up, too. Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response,