The common rule of thumb of dedicating 5% of your revenue to marketing purposes ... or other small business from dominating a category in a local market by overwhelming competitors through marketing.

There are some things small business owners should keep in mind when marketing themselves for the big holiday shopping ...

Marketing your small business involves testing, tweaking and optimizing your website and creating campaigns to encourage your ...

By leveraging their creativity, grassroots marketing, and low-cost tools, they’ve been able to scale their businesses ...

Incorporating the influence and trust that broadcast radio and podcast hosts bring into an advertising campaign could be an ...

Local business leader and marketing expert Dona Atkinson Bonnett has launched her book, 50 Marketing Tips for Your Small ...

A business.com editor ... click advertising, email marketing, search engine optimization (SEO), content marketing and digital marketing strategy. You finish the course on your own timeline and then ...

TikTok is key to helping South African small businesses reach a vast audience and thriving in a competitive market.

The best small-business lender offers the products you need, has requirements you can meet and charges affordable interest rates and fees. Learn about each of your lender options below ...

The U.S. Small ... a solid marketing strategy in place. Over one-third fail as a result of lacking a product-market fit. 5 Almost 19 out of 20 firms experienced challenges with business finances ...