A new line of Jujutsu Kaisen and Sanrio collaboration merchandise will appear featuring new character designs and pairings.

This special new collection went on sale on Halloween, with each of the leading characters from Jujutsu Kaisen paired with a specific Sanrio character or two. The collaboration in ...

The kids eagerly await their turn to open the next door, and it’s become a cherished part of our holiday routine. Perfect for ...

All these celebrities remembered falling in love with Sanrio’s cute knickknacks during their childhoods in the 80s and 90s. Collaborations between Hello Kitty and LMVH, Szarkowski, and other ...

This January, Shashibo puzzle cubes are getting a purr-fect makeover.

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

Hello Kitty turns 50! Explore her surprising journey from cartoon cat to global icon and learn why she's actually a little ...

Starface has teamed up with Hello Kitty to create spot stickers ... Kitty to create cute spot patches in honour of the iconic character’s birthday and Japanese company Sanrio’s 60th anniversary.

How cute is too cute? That’s the question for the Hello Kitty brand. The main audience is “pre-teen girls,” and they find Kitty, the white Japanese bobtail cat with a red bow, to be so adorable.

stickers, diary and many more. Guests also had the chance of winning event-exclusive Sanrio posters and plush toys. One of the highlights of the event was undoubtedly the appearance of popular ...