Opinions expressed by Forbes Contributors are their own. I am a Customer Experience Futurist, Author and Keynote Speaker. Instead of waiting for customers to come to them, leading companies ...

Recently, I read Amp It Up by former ServiceNow CEO Frank Slootman, who presents a powerful case for building a ...

An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...

Using authentic examples to explain management issues and decision processes is a key part of developing leaders ...

So, what is the role of the Case Study? Case Studies should act as instructive examples to people who might encounter similar problems. Ideally, in medicine, Case Studies should detail a ...

One specific merger from the mid-2010s serves as a key example of such an acquisition ... strategic position, network, and ...

A CEO who wants to get an edge with technology faces pushback from a key customer and some of her team. After seeing gen AI’s ...

In White Burgers, Black Cash: Fast Food from Black Exclusion to Exploitation, writer and interdisciplinary scholar Dr. Naa ...

Winning cities in the 2024 Digital Cities Survey are not only modernizing their IT infrastructure — they're investing in digital equity programs, upgrading resident-facing services and prioritizing ...

Combining the expertise of Aptar Beauty’s innovative sampling solutions with SoPost’s digital sampling and distribution ...

Denuvo Product Manager Andreas Ullmann speaks to RPS about public perception, misconception, and the recent Discord ...

Using AI, scammers are creating frustrating - and expensive - problems for makers. Here's how to spot AI-generated patterns - and why anyone who relies on downloaded instructions should pay attention.