Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

While Jeff Bezos has spent $14 billion to achieve his first space launch, his billionaire rival has built a thriving business, mostly with other people’s money.

The company, started by the Amazon founder Jeff Bezos, reset its countdown clock repeatedly over a period of just over two hours before eventually postponing the test flight to another day.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Jeff Bezos' spaceflight company Blue Origin on Thursday launched its new mega-rocket, called New Glenn, into orbit for the first time. The rocket lifted

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.