The company develops a name that’s catchy, distinctive, and easy to pronounce. In the U.S., that name is submitted to the FDA to ensure it’s not too similar to existing drug names.

Linguistic Analysis of generic-generic drug name pairs prone to wrong-drug errors for which tall-man lettering is recommended. Therapeutic Innovation & Regulatory Science, 57 (4), 751-758.

Generic names were introduced in the 1950s and are the official, non-proprietary names for the active drug. Each drug has only one generic name, which ensures clear communication and ...