News

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie
Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...
Sports Business Journal4d
Upfronts week to wrap with WBD, Netflix, YouTube
It’s the final (official) day of upfront week, and Warner Bros. Discovery will take center stage in the morning from the ...
Warner Bros. Discovery U.S. Hispanic 2025-26 Upfront: Digital Expansion Plans & WBTV Hispanic Stream Launch
Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the ...
Tariffs Are Crashing TV’s Annual ‘Upfront’ Ad-Sales Party
As the waitstaff prepare to serve signature cocktails and enough canapés to feed a small nation, tariffs have arrived as an ...
Media companies and advertisers ready for NBCUniversal's Upfront event
The NBCUniversal Upfront 2025 will kick off at Radio City Music Hall on Monday, where media companies will pitch and persuade ...
Michael B. Jordan Shouts Out ‘Sinners’ During Amazon Upfront Appearance
Michael B. Jordan, appearing at the Amazon upfront Monday to tout his work on what he called the “Creed-verse,” began with a ...